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The Director, Paid Media and Analytics leads the day-to-day operations of our Paid Media and Analytics practice, with employees in both New York and Harrisburg, PA. This role is focused on supporting, managing and mentoring our team in all aspects of high profile, strategic, complex performance marketing campaigns, including planning, implementation, tracking, optimization, analysis and reporting. The position can be located in either our New York City or Harrisburg office.
The successful candidate should be an expert in both paid media strategy and marketing analytics. The director must be highly skilled in media planning, media buying (programmatic, paid social, SEM, etc.), working with DSPs and DMPs, ad ops and data visualizations, with an emphasis in Tableau (Zen Masters welcome). This is an experienced professional who develops cutting-edge paid media campaigns and delivers reporting solutions beyond simple dashboards.
This individual will be fully engaged in the operational leadership of the Paid Media and Analytics practice, managing workflow; defining work requirements and providing direction to team members; collaborating with our account, strategy and creative teams; and ensuring client deliverables meet JPL’s high standards.
The Director, Paid Media and Analytics will report to the Managing Director, New York, and Vice President, Strategy and Integrated Communications and be expected to lead a team of professionals in both the New York and Harrisburg locations.
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The Analytics Manager leads the day-to-day operations of our Analytics practice, with employees in both New York and Harrisburg, PA. This role is focused on leading the evolution of our analytics product, being the agency subject matter expert on advanced analytics and data visualization, and in mentoring our growing analytics team. The position can be located in either our New York City or Harrisburg office.
The successful candidate should be an expert in both advanced analytics as related to marketing. This position plays an integral role in bringing data insights and business acumen to help inform our clients marketing strategy ranging from media planning, budget allocation, and higher level strategy to help support both our clients sales and marketing teams.
This individual should have advanced data and analytics experience and a robust understanding of the role decision ready marketing dashboards and reports play in the client experience.
The Analytics Manager will report to the Director of Paid Media and Analytics, and Managing Director, New York and be expected to lead a small but significant team of analytics professionals in both the New York and Harrisburg locations.
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JPL is currently seeking a seasoned Senior Account Manager to lead key accounts by managing the development and execution of strategic integrated and digital programs, while ensuring they achieve outstanding results for our clients while providing an excellent JPL-experience.
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The UX & Digital Design Manager is an experienced creative lead who plays a hands-on role in guiding the development of digital concepts and approaches that build our clients’ brands and accomplish their business goals. He or she oversees and inspires a team of Digital Art Directors and Designers and collaborates with creative and technical team members across JPL’s family of companies.
Team management and motivational skills are a must. Partnering with digital content writers, technologists and studio producers to create inspiring work is key to success in the role. Applied conceptual strategy, brainstorm and wireframing facilitation, day-to-day shepherding of projects to completion and collaboration with account managers, production and technology leads are all part of daily life for this important manager-level position. We are searching for the right team leader who will bring a new dimension to our digitally-driven agency culture, advancing innovation; raising the breadth and standard of our digital expertise and product; and working with peers to refine our processes and standards.
The successful candidate is skilled at driving UX/UI content-centric systems and interactive designs. He or she is committed to understanding and balancing user needs with our clients’ business needs. The manager consults in-person and remotely with clients’ brand and technical teams to iterate ideas.
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JPL is seeking a talented Account Strategist to contribute leadership and experience and help clients grow. The Account Strategist is passionate about uncovering business, market and brand insights that shape innovative thinking and drive creative ideas. You will lead the development of brand, marketing and communications strategies and are responsible for the creation, implementation and measurement of integrated communications programs. You will serve as the point person in leading strategic engagements and ensuring a positive, JPL-branded client experience for strategic accounts – companies and organizations that rely on JPL for strategic planning and development of their brand and integrated communications programs. You will collaborate with clients to identify business needs and objectives, establish target markets and audiences, apply market segmentation techniques and customer journey mapping, define product/service benefits, articulate differentiation and set key messages.
Here’s an opportunity to apply your talents and grow your career with one of the largest integrated communications firms in Central PA. If you can demonstrate your past experience in cultivating new business opportunities, building strategic client relationships, and managing integrated communications programs, we want to hear from you!
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Innovative and creative firm seeks an experienced Account Manager (Online Learning) to provide consulting and service to our K-12 education related clients. We work with leading organizations to create educational websites, interactive learning experiences and games that integrate into school curricula.
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Innovative and creative firm seeks an experienced Account Manager (Online Learning) to provide consulting and service to our K-12 education related clients. We work with leading organizations to create educational websites, interactive learning experiences and games that integrate into school curricula.
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The Media Strategist collaborates with cross-functional teams to architect and advise on strategic marketing plans and key elements of our clients’ digital programs. With an eye on brand strategy, digital marketing, paid media and organic social media, he or she helps to plan integrated programs to deliver on our clients’ business objectives within the digital landscape. This person is equal parts analyst, strategist and advisor. It is essential that he or she consider outreach and content in many forms to reach, engage and convert audiences within a variety of on- and offline environments.
The Strategist’s function within the team is to collaborate on the strategic development of client programs and campaigns. The successful candidate works as an advisor among the strategy, creative, paid media and account teams, providing counsel on media plan development; detailing ad specifications and media flow charts; and ensuring accurate, integrated creative execution of all paid, owned and earned media.
Through research, analytics and social listening, the Strategist recommends measurement ideas and partners with the creative, paid media and analytics teams to implement tracking. The Strategist also regularly evaluates program performance and ensures strategic optimizations are implemented as campaign data reveals opportunities for improved performance. As programs evolve, the Strategist works in an agile manner, collaborating with teams to build, launch and iterate program work.
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This unique role blends the technical expertise of on- and off-page search engine optimization with the creativity of digital content creation. Successful candidates will demonstrate an existing knowledge of advanced SEO practices and a proven track record of success creating best-in-class SEO solutions that achieve results for clients.
As our Senior SEO Specialist, you’ll work at the intersection of our creative, UX, strategic and analytics disciplines. No cookie-cutter approaches here. You’ll build SEO programs from the ground up -- defining, measuring and meeting KPIs for a wide variety of web properties.
First, you’ll analyze the search landscape, perform SEO audits and identify opportunities. You’ll present your recommendations and get buy-in from internal stakeholders and clients. Then you’ll create the SEO guides, keyword plans, dashboards and link-building strategies necessary to monitor performance and meet our clients’ goals. You’ll also make ongoing search optimizations and develop insights to refine and strengthen our work.
You’ll work alongside our content creators and partner with paid media, analytics, development, UX design, strategy and account teams. Strong written and verbal communication skills are a must. You’ll also be responsible for consulting with clients and scaling your work to meet a variety of scopes, timelines and budgets.
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The Production Manager is charged with providing technical, creative, and logistical services for meetings, events, and experiential installations of varying size and complexity as assigned by the Manager of Event Production. Together they work closely through the development of projects to ensure client’s goals and budgeted scope of work is met.
The successful incumbent must possess the ability to work in a team environment, gain the trust and respect of team members, and delegate tasks. This position requires the incumbent to be a highly effective communicator when addressing creative, strategic, and technical ideas with JPL team members, vendors, and clients, particularly when faced with stressful situations. Team leadership, organizational skills, and discipline must be exhibited by this individual when working with budgets, following schedules, meeting deadlines, and collaborating on creative ideas. This individual is proactive in following industry standards and JPL procedures as a front-line representative of our brand.
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The successful Resource Coordinator is extremely organized, methodical and detail oriented. They are excellent communicators of concise, accurate deadline-driven information. They must have good planning skills and the ability to anticipate problems and develop a plan of action to prevent delays in the organization's workflow. They understand people and the importance of having a diplomatic touch.
The primary responsibilities of the Resource Coordinator is to work with internal and cross-company team members to organize schedules so projects flow through the company in a timely manner. This individual will develop work schedules across various departments to confirm available resources and ensure work is completed on time. To confirm that a work process is progressing on schedule, coordinators monitor communication and work between departments. Coordinators must communicate with individuals at different levels in the organization.
This position serves as a support role for the Resource Manager to ensure on-time delivery of work.
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JPL’s Live Experience Design team creates large- and small-scale live experiences, experiential marketing, and digital presentations for a host of clients across the world.
We are looking for a designer who has the ability to translate complex information into visually stunning and impactful presentations. In addition to designing top-notch presentations, you’ll train and work on many aspects of event design including theming, space design and onsite production. Plus, you get to see it all come to life in person while making updates and running the presentation onsite at events.
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JPL is looking to add some freelance creative ninjas to our Content Studio Team. If you love to create engaging digital content quickly, and across multiple platforms, this is the gig for you. From GIFS to digital ads, and videos for social media we create tactics within all mediums to help our clients connect with their target audiences.
Our team is solely dedicated to making and creating work that fits within brand guidelines and strategies. We’re looking for candidates who have multiple creative skillsets. An ideal Content Studio Producer thrives on quick-paced projects and love to switch up what they’re working on a daily basis.
Our freelance staff is an established, ongoing crew that works together on a regular basis as projects demand it. If you are looking to be working on an hourly or part-time basis around other creative work, apply. We are a flexible team.
Who you are:
- You’re a left / right brain thinker and can execute almost any idea that you come up with
- Your hands must always be busy making stuff, whether it’s your next blog post, tweet, or snap: you don’t stop creating
- You’re a constant learner and are always up to speed on the latest digital trends
- Able to work independently or as part of a team as required
- Understand quality expectations and translate that into your work
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JPL’s Live Experience Design team creates large- and small-scale live experiences, experiential marketing, and digital presentations for a host of clients across the world.
We are looking for a freelance designer who has the ability to translate complex information into visually stunning and impactful presentations. In addition to designing top-notch presentations, you’ll have the opportunity to work on many aspects of event design including theming and space design.
- You are able to digest complex processes and reimagine them into simple visuals
- You have some experience designing presentations but want to collaborate with an experienced team to learn all the tricks of designing stellar decks in PowerPoint
- You understand the importance of an in-person experience at events or conferences and want to learn what goes in to making it all happen
- You jive with strategists, designers, creative, tech, motion artists, account management, and clients to ensure creative vision is carried through
- You’re a balanced left-brain / right-brain thinker with the ability to think in the clouds and quickly land ideas into the practical world
- You’re an outgoing people person
- You welcome other’s opinions and input and are constantly looking for ways to make your designs even better
- You’re great as a cross-functional team player and understand the “all hands-on deck” mentality
- A fast-past environment is your comfort zone, and you’re capable of moving rapidly between mediums, projects, and tasks
- You thrive and stay cool as a cucumber under pressure
- You’re never satisfied with the work but have the ability to move on and put effort toward improving the next piece based on what you just learned
- You totally get the importance of beautiful typography and hierarchy of design
- You wish every presentation you saw was as badass as your favorite TED Talk