JPL is seeking a talented Account Strategist to contribute leadership and experience and help clients grow. The Account Strategist is passionate about uncovering business, market and brand insights that shape innovative thinking and drive creative ideas. You will lead the development of brand, marketing and communications strategies and are responsible for the creation, implementation and measurement of integrated communications programs. You will serve as the point person in leading strategic engagements and ensuring a positive, JPL-branded client experience for strategic accounts – companies and organizations that rely on JPL for strategic planning and development of their brand and integrated communications programs. You will collaborate with clients to identify business needs and objectives, establish target markets and audiences, apply market segmentation techniques and customer journey mapping, define product/service benefits, articulate differentiation and set key messages.
Here’s an opportunity to apply your talents and grow your career with one of the largest integrated communications firms in Central PA. If you can demonstrate your past experience in cultivating new business opportunities, building strategic client relationships, and managing integrated communications programs, we want to hear from you!
Senior Digital Content Writer
As our Senior Digital Content Writer, you’ll work at the intersection of creative storytelling, content strategy, and user experience. There are no silos here. This is a uniquely collaborative role that puts you at the center of the action. You’ll collaborate with our talented team of designers, strategists, developers and account managers to brainstorm new content and bring it to life. You’ll participate in wireframing and storyboarding. You’ll leverage analytics to gain content insights. You’ll build information architecture, site maps, content calendars and tone of voice guidelines. And you’ll write, of course! While you’ll focus on UX and SEO copy, you’ll also have the opportunity to write for social media, paid media, video, print and live events. If you’re an expert storyteller with a passion for digital marketing, send us your samples today.
Note: this is a writing position. Applications without content samples will not be reviewed.