JPL is seeking a talented Account Strategist to contribute leadership and experience and help clients grow. The Account Strategist is passionate about uncovering business, market and brand insights that shape innovative thinking and drive creative ideas. You will lead the development of brand, marketing and communications strategies and are responsible for the creation, implementation and measurement of integrated communications programs. You will serve as the point person in leading strategic engagements and ensuring a positive, JPL-branded client experience for strategic accounts – companies and organizations that rely on JPL for strategic planning and development of their brand and integrated communications programs. You will collaborate with clients to identify business needs and objectives, establish target markets and audiences, apply market segmentation techniques and customer journey mapping, define product/service benefits, articulate differentiation and set key messages.
Here’s an opportunity to apply your talents and grow your career with one of the largest integrated communications firms in Central PA. If you can demonstrate your past experience in cultivating new business opportunities, building strategic client relationships, and managing integrated communications programs, we want to hear from you!