JPL

Director, Digital Marketing

Category
Digital Marketing
Employment Type
Regular Full-Time

Overview

We are seeking a leader with strong business acumen, a broad understanding of marketing concepts and demonstrated success in growing agency business as it relates to digital marketing. The Director, Digital Marketing, built his/her career through hands-on experience in SEO, paid digital media and analytics, and today uses that knowledge to innovate, provide thought leadership, and to manage and mentor a team of digital marketers. An entrepreneurial mindset and a passion for helping clients meet their business objectives through integrated digital marketing activation is a must.

 

As Director, Digital Marketing, you will provide strategic guidance and leadership to grow the agency’s digital marketing capabilities. You will develop strategic digital marketing solutions for agency clients and new business efforts. You will expand and direct a team of digital analysts, search engine optimization professionals and paid digital media experts who work within integrated programs for national B2B and B2C clients.

 

 Join our team and propel our agency growth within digital marketing while working alongside experts in the field.

Responsibilities

  • Develop strategic, integrated digital marketing solutions for agency clients
  • Provide expertise and recommend digital marketing solutions as part of larger integrated marketing strategies
  • Use advanced skills and knowledge of best practices in analytics, SEO and paid digital media to develop, implement and manage digital programs; be hands-on in executing all facets of digital work; and mentor digital marketing staff
  • Develop and maintain knowledge of clients’ businesses in order to serve as a strategic consultant who makes sound recommendations and anticipates marketing and communication challenges and opportunities
  • Continuously evaluate, innovate and evolve JPL’s digital marketing business by spearheading the development and expansion of digital marketing services offered by the agency, including service innovation and development of operations, reporting and workflow processes
  • Lead and develop strategic, integrated marketing solutions for new business efforts; be the subject-matter expert for digital marketing in all phases of the RFP process and pitches to prospective clients; and mentor the digital marketing staff to become proficient in business development efforts
  • Manage the department P&L and drive financial growth within the digital marketing group
  • Hire, manage and mentor staff; assist in recruitment efforts and ensure digital marketing employees and contractors are trained on agency and department practices and processes
  • Develop strategic, integrated digital marketing solutions for agency clients and new business efforts
  • Identify and develop strategic partnerships with technology vendors to increase efficiency and/or effectiveness of digital marketing services
  • Collaborate with and guide other agency departments on the integration of digital marketing into their offerings and capabilities
  • Build relationships and become a business partner to agency clients and colleagues
  • Provide updates and progress reports to agency leadership as required regarding the digital marketing discipline. 

Qualifications

  • Bachelor’s degree in marketing, finance, economics, statistics or a related field of study, with a demonstrated concentration and strength in analytics; MBA desired
  • A minimum of five years experience in digital marketing management and leadership roles; agency experience preferred
  • Hands-on experience and knowledge of SEO, paid digital media and analytics
  • Hands-on experience and savviness with data-driven decision making and digital analytics; Google Analytics expertise required, Adobe Analytics expertise a plus
  • Hands-on experience using SEO tools such as Screaming Frog, URL Profiler, SEMRush, MOZ, Brightedge, Conductor or similar SEO tools
  • Experience with search engine optimization best practices, including strategy development, execution, measurement and optimization
  • Experience with digital ad platform processes, reporting, measurement, dashboards and optimization techniques
  • A strong collaborator; able to work with experts in digital analytics, SEO, paid digital media, creative, interactive, strategy and account management teams to achieve the client’s goals 
  • Experience with content management systems such as WordPress, Drupal and Adobe Experience Manager
  • Knowledge of interactive development platforms/tools, including: HTML, CSS, JavaScript, Databases, mobile platforms, etc.
  • The ability to engage, tactfully educate and inspire confidence in a new business prospect and win their digital marketing business
  • Excellent presentation, written and oral communication skills
  • Strong leadership, organizational and time management skills; able to maintain a detailed project-plan with a high level of accuracy 
  • Demonstrated attention to detail
  • Passion for digital marketing
  • Ability to own project goals and work independently – while communicating collaboratively – to deliver quality work, on time and on budget

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